Protect consumer safety
Consumer Goods
Protect your brand value, reputation and consumer well-being
Your Traceability Challenges
- Many consumer goods sectors are heavily targeted by counterfeiters. Basic barcodes or packaging are easily replicated.
- For products where safety is paramount (e.g., infant formula, critical safety components, products with severe allergen risks), ensuring the product hasn’t been tampered with, diluted, substituted, or isn’t expired / recalled is vital. Simple batch codes may not be sufficient if packaging can be faked or interfered with.
- Genuine products intended for one market may be illicitly diverted and sold in another, disrupting pricing strategies, violating regulations, and potentially providing consumers with unsuitable products. Tracking diverted goods using standard codes can be difficult if codes are removed or packaging is altered.
How to design your solution with Olnica taggant range?
- OLNISURF Taggant: encode your ink to secure your marking / serialization. The Olnica range has been designed to be compatible with various types of printing technologies without impacting the printing performance of the ink shelf-life (no settling).
- OLNITAG Taggant: encode your packaging material like containers, bottles, jars, tubes… The embedded taggant will not deteriorate the material properties either mechanical, chemical or visual… to the extend that OLNITAG PWD has been Food Contact Approved (EFSA Certification).
- Authenticating Products and Combating Counterfeits
Olnica Taggant range provides a reliable technology for brands and distributors to authenticate genuine products and distinguish them from fakes. This protects brand revenue, reputation, and crucially, consumer safety from potentially harmful counterfeit goods.
- Validating Product Certification and Origin
An Olnica coded taggant physically linked to a specific item provides tamper-proof validation that this product corresponds to the claimed certification or origin data in a secure database. It combats fraudulent labelling and substitution within the supply chain.
- Ensuring Product Safety and Packaging Integrity
Secure marking can offer tamper evidence or act as an unforgeable identifier linked to serialization needs or safety records. This allows verification that the product is authentic, comes from the correct (safe) batch, and its packaging integrity hasn’t been compromised, directly addressing critical health and safety risks.
- Identifying and Combating Product Diversion
Covert secure marks allow brands to identify diverted products even if overt packaging codes are changed. By authenticating items in unexpected channels, brands can trace diversion points and take action, protecting their authorized distribution networks.
OLNITAG has been Food Contact Approved (EFSA)
Authentication
Any employee or sub-contractor in the supply chain equipped with the Olnica PocketLab Reader to detect the taggant can instantly differentiate real products from fakes, securing the supply chain and protecting brand reputation and customers safety.
Use Cases
Below some illustrations of Olnica Taggant Integration:
Plastic bottles
The Olnica taggant can be seamlessly integrated into serialization inks, providing an additional layer of security.
Plastic toys
The Olnica taggant embedded into plastic toys ensures plastic regulatory compliance and protection against counterfeiting.
Get in touch to discuss your business challenges or schedule a custom audit